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Chill Vibes Only: Dive into the Trendiest 'Cold Girl Makeup' Look Taking Over TikTok!

If you thought you'd seen all the beauty trends TikTok had to offer, think again. We've witnessed the rise of passport makeup and skin cycling, and now it's time to welcome "cold girl makeup" into the spotlight. Also known as "I'm cold" makeup, this latest sensation, conceived by digital creator Zoe Kim Kenealy, is all about capturing the allure of wind-chilled skin in the most enchanting way. And the best part? You don't actually need to brave freezing temperatures to achieve this après-ski illusion—just a handful of makeup essentials from your bag will do the trick.

According to celebrity makeup artist Kasey Spickard, the cold girl makeup trend delivers a rosy-cheeked, just-stepped-in-from-the-cold effect. While various TikTok creators have showcased their own versions of this wintry aesthetic, there's a common thread that ties them together: bold blush. Some creators have taken it up a notch by incorporating frosty eyeshadow, luminous highlighter, and gradient lipstick that evokes the subtle charm of slightly chapped lips.

But how do you master the cold girl makeup look without stepping foot in sub-zero weather? Let's break it down, courtesy of Spickard's expert guidance.


While not the linchpin of the cold girl makeup look, well-groomed brows contribute to the overall aesthetic. Spickard's preference leans toward a natural yet refined soap brow style. She suggests using a spoolie and soap brow product to gently brush your brows upward and outward. Achieving the coveted soap brows can be accomplished with products like e.l.f. Brow Lift Gel ($6;


A flawless base is fundamental to pulling off the cold girl makeup trend. Embrace the "less is more" philosophy by starting with a tinted moisturizer or lightweight foundation. To address any blemishes, apply concealer strategically. For added pop, consider using a slightly lighter shade of concealer underneath your eyes.


Perhaps the most pivotal step in nailing the cold girl makeup look is the application of blush. Spickard advocates for a cream formula—try the much-loved Rare Beauty Soft Pinch Blush ($23;—in pink or berry tones. Apply the blush to the apples of your cheeks, below your eyes, and the bridge of your nose for that coveted flushed effect.


Enhance your features with subtlety by adding a cool-toned silver or white reflective highlight. This touch of frost can be achieved with products like Makeup by Mario Master Crystal Reflector ($26; Dust the highlighter lightly onto your cheekbones, the tip of your nose, and the bridge of your nose. If desired, you can extend the shimmer to your eyelids or focus on the inner corners of your eyes for a more understated radiance.


Finish off your cold girl makeup with a "popsicle lip" or gradient lip, which imparts the appearance of wind-kissed lips. Apply your chosen lipstick shade to the center of your lips and blend outward, concentrating the most intense color in the center. While finding the perfect hue might require a bit of trial and error, remember that selecting a shade slightly darker than your natural lip color is key. Seal the look with clear lip gloss or embrace a matte finish for a full commitment to the chilly aesthetic.

With these step-by-step tips, you'll be ready to rock the "cold girl makeup" trend with confidence and charm.

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