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Latte Makeup: The Instagram-Worthy Trend That's Brewing in Beauty



Hold onto your lattes, Gen Z and millennials! ☕️ Your favorite celebs and TikTok icons are soaking up the European sun this summer, and with that comes a sizzling new makeup craze: Latte makeup. Yes, you read that right, and it's all thanks to the Aussie makeup sensation, Tanielle Jai, whose viral post from 2018 birthed this bronzy revolution.


So, what's the scoop? According to Jai, Latte makeup is all about channeling your inner bronze goddess, rocking a summer smoky vibe with a monochromatic caramel twist. Forget the fiery reds; it's time to dive into the shimmering world of neutrals and bronzes.

Ready to become a Latte makeup pro? Here's the lowdown straight from Jai's TikTok:

  1. Start with a radiant base using the Iconic London Radiance Booster, applying it generously around your face.

  2. Grab a cream bronzer with those oh-so-glorious yellow undertones and blend it along your cheekbones, forehead, and jawline. Don't forget a dab under your eyes for that extra definition.

  3. For that dimension, swipe on some Charlotte Tilbury Radiance Concealer and blend it out using a fluffy brush or beauty blender.

Now, let's talk eyes – the pièce de résistance of Latte makeup:

  1. Line those peepers with a light brown lip pencil, extending it both below your lower lash line and across your lids. Wing it out for that extra oomph.

  2. Dive into caramel-toned eyeshadow shades from the Sigma Ambience Palette and the Milk Cosmetics Gemini Palette. Add a touch of gold shimmer for that dazzling corner-of-the-eye pop.

Finish this Latte look with a dash of mascara, a brown lip liner, and a swipe of lip gloss. Voila!

But wait, there's more! Hailey Bieber herself has hopped on the Latte makeup bandwagon and shared her take on TikTok:

  1. Prep your canvas with your favorite skincare products, just like Hailey does with her rhode products.

  2. Sculpt those cheekbones with a cream contour, following the iconic underpainting technique made famous by Mary Phillips.

  3. Add concealer and a light foundation layer, buffing it all in with an extra fluffy brush.

  4. Seal the deal with a powder bronzer, sweeping it across your face and even over your eyelids.

  5. Line your eyes with a brown liner and blend several shades of caramel-colored eyeshadows for that sultry gaze.

Here's where Hailey adds her unique twist: a touch of cream blush on her cheeks.

To complete the Latte look, outline your lips with a matching liner, dab on a touch of bronzer, and mix it with your favorite lip treatment, gloss, or balm.


Feeling inspired to try the Latte makeup trend for yourself? We've got you covered with a list of must-have products beloved by both Jai and Bieber. Get ready to turn heads with this Insta-worthy beauty trend! ☕💄✨

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